If you are in business to make a profit, you must make sales to be successful. A successful business owner will invest in the tools to help grow their business and support their staff. Having the proper sales tools in place will help your sales team be competitive, productive, organized and lead to closing more sales. Here are sales tools for your business.
- Website – A website can be a very effective sales tool. Use your website to capture leads for your sales team. Make it very easy for a prospect to provide their contact information. This can be an email or more detailed information.
- Google Analytics – This tool allows you to capture visitor data. It will help you determine which sales are originating from your website and which traffic sources are the most profitable for your company.
- Customer Relationship Management (CRM) – This program will help you manage business contacts, clients, contract wins and sales leads. CRM will help you determine who your customers are, what products and services they want, provide cross-sell and up sell more effectively, close deals, and retain current customers.
- Email Marketing – If used properly, email marketing can be an effective sales tool. You should create a campaign with a series of emails sent to clients and prospects. The campaign should include a call to action and autoresponders.
- Marketing Material – A professional marketing brochure providing information about your company’s products and services, conveying your company brand image and message is a necessity as a leave behind after a sales call.
Including a combination of these sales tools in your marketing efforts will shorten your sales cycle and lead to more sales.
Harper Resource Group business coaching professionals are committed to putting a plan in place that will help you achieve your business goals.
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