How to Brand Yourself

Last week we talked about how to find your personal niche and in order to do that, you must develop your personal brand.  Let’s talk more about this personal brand.  What is your personal brand?  It’s your value proposition.  Think about how companies brand their products and services.  They promote the benefits of using their products and services.  They tell you why you should buy their product and what it will do for you.  Your personal brand is no different.

To brand yourself, you must determine your value.  What makes you, you?  Then how do you look, feel and act that separate you from the pack?  Just like a company packages its products with a logo design, colors, images and a unique consistent message that differentiates them from their competition.  Your personal brand is no different.

So take some time to think about what makes you unique?  You are fearfully and wonderfully made. This process will be fun and will help you stand out from the crowd.

Harper Resource Group career coaching professionals are committed to working with you to develop your personal brand and how you can communicate the value you deliver.

Set up an appointment today for a free career coaching session.