It costs less to keep a client than it does to get a new one. This is why nurturing and keeping in touch with your clients and prospects is crucial to growing a successful business. It’s important to stay in touch with your clients and prospects because it will keep your brand in mind when they need your product or service or when they are asked for a referral for your product and service. Here are ways to keep in touch with your clients and prospects.
- Send a monthly newsletter. This can be through email or printed mail.
- Create a blog and send weekly articles through your social media.
- Send special occasion announcements. This can be a birthday wish or upcoming promotion.
The key is to keep in touch on a regular basis and provide useful information and educational tips. Your marketing communication should also be attractive, entertaining and attention getting. Your marketing communication should stand out from the numerous other communications they get.
If you don’t have the time or expertise to create your own marketing communication, consider hiring the creative talent to manage your marketing. Regular communication with your clients and prospects will result in establishing stronger relationships, building a stronger brand and increasing your profits.
Harper Resource Group business coaching professionals are committed to putting a plan in place that will help you achieve your business goals.
Set up an appointment today for a free business coaching session.
Follow Us!