Now that you have started your own business, your focus is on how to find the right client for your products and services. Start with your target market demographics. You already know who needs or wants your product or service. You will use this information to develop strategies on how to reach them. For example, if your target market is motorcycle owners, then you may want to advertise in some of the motorcycle publications.
Another factor to consider is the personality and working style of your client. The best clients to work with will have similar working styles as you do. This will also help you to have higher client retention. As long as your working relationship is running smoothly, you will have a longer and more successful business relationship. Getting to know your network will help you pick out the clients that have similar working styles.
Take a look at your current client base. What clients do you have the best relationship and why? Answering these questions will help you define the right client for your business. Ask these clients to refer someone to you. It’s likely that who they refer also have the same working style and personality.
Let’s recap how to find the right client.
- Develop strategies on how to reach your target market. Determine where they shop or what publications they read.
- Get to know your network. This will help you pick out clients that have similar working styles.
- Ask your best clients to refer business to you. It’s likely that who they refer also have the same working style and personality.
Building a strong client base takes time and planning. Follow these tips and you will be on your way to building a successful business centered around the right clients.
Harper Resource Group business coaching professionals are committed to putting a plan in place that will help you achieve your business goals.
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